Identity and
branding

For the musical The Greatest Showman performed at the Salesianos Guadalajara theatre group, the identity of the play was designed. Its graphic universe was constantly expanding during those years and was applied in physical and digital media.

In the development of this identity we worked on the circus aesthetic, using lettering with lots of personality and ornamental elements. The red and gold colours of the logo contrast with dark black and blue backgrounds. The detailed graphics evoke the world of show business in the viewers mind.

Digital applications – logo reveal and social media headers, among others – were complemented by physical supports such as a photocall and the front of the stage, bringing the identity of The Greatest Showman to be a complete experience for visitors.

You can see more about this project in filmmaking, photography and graphic design.

The European Breaking Championships 2023 held in Almeria hosted a large number of international Bboys and Bgirls. For this event we designed the graphic identity (logo and style guide) and main poster.

The identity sought to convey the energy of Breaking. The bold typeface with retro feel is combined with a second more digital and modern typeface. The resulting logo would be applied on red and black backgrounds. These colours also stand out in the poster designed for the event. The illustration and paper torn provide a grunge texture. The combination of these elements creates an urban atmosphere, applied on the physical supports that surrounded the dance floor during the event.

The championship, hosted as part of Andalucía Urban, was produced by Sevenmila agency and organised by WDSF Breaking for Gold and FEBD.

We developed the identity and whole graphic universe for El Baúl de Sueños, an unique event for Salesianos Guadalajara Theatre Group and Guadalajara City Council. In this event the group would receive the Silver Medal of the City after a show with performances that retraced its past musicals. The main challenge was to create an identity far removed from the formal style of an official act, evoking a magical atmosphere that would transmit what would be experienced that evening.

The identity was based on a combination of dark blues and turquoise with gold, using a typography that looked like taken out of a fairy tale. The universe to be developed was broad, so the logo had to travel across large and small, digital and print formats. Each application sparkled with golden particles. These particles came to life on video media, giving them a particularly magical appearance.

You can see more about this project in filmmaking and graphic design.

Cambrils DanceSport is a sports dance event held in Cambrils, Spain. In this project we started from a previous aesthetic based on blue and yellow tones and reimagined an elegant visual identity in line with the event. Visual coherence and legibility were fundamental pillars for its graphic universe, as well as the use of contrasting colours to transmit an image of exclusivity.

The logo combines a modern condensed typeface with a fixed-width script. This combination allows good legibility at small sizes. For most applications, a metallic version is proposed, where the logo appears in silver and gold with sparkles.

This new identity for the event is used for the first time in posters, physical designs such as photocalls and digital media such as the event’s sponsor screens. The advertising elements on these screens were designed using the corporate colours, generating a coherent and legible experience for the spectator in person and for those who live the event through photographs and videos.

You can see more about this project in event communication and web.