In this fictitious project, the association Las Mujeres Nos Movemos (Women in movement) needed a rebranding that would position them as a modern and dynamic brand. Its aim was to start a movement initiated by women for the rest of society, encouraging a healthy and positive life in harmony with oneself and those closest to us.
A logo was created to represent the whirlwind that initiates movement. It comes to life with a gradient between the yellow of vitality, the green of nature and the blue of calm. Its brand universe is based on a modern aesthetic, with a round, friendly typography and direct, clear creative elements.
The project was completed with the “Hoy sí me puedo levantar” (Today I can stand up) campaign, aimed at women who can recognise themselves in this variation of the original Mecano song. Real people, without make-up or age barriers, introduce us to MUMO’s positive and authentic approach.