Following the designed identity of the musical The Great Showman for Salesianos Guadalajara Theatre Group, the entire graphic universe surrounding the play was developed. We started with the posters, where the striking logo in red and gold coexists with photographs of the cast taken ad hoc for this use.
This aesthetic is transferred to the rest of the supports, such as the threefold hand programme, tickets and bracelets of the musical. In large format, we designed elements that dressed up the theatre space, such as a photocall, rollup and flags for the entrance. In addition, other complementary creativities were carried out for the group’s social networks and vintage-style graphics for the play’s props.
You can see more work done in this project in the section identity and branding, filmmaking and photography.